The evaGuide logo is purely simplistic since it does not contain too many distractions for the eye, thus making it really easy to remember. The colours of the logo are only three, orange, violet and green. Two of them, green and orange, are light colours in an attempt to avoid negative connotations. The dark one, the violet, has been chosen in order to trigger the feeling of suppression that is met in crisis events and at the same time impose independence and high quality. In addition, all of the above mentioned colours reveal their great features once they are combined. Orange is a more subtle and cozy colour that creates the feeling of comfortness, violet inspires confidence and success and green dictates serenity and active decision-making.
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